Table of Contents
1. Introduction
AgriDrive Limited ("AgriDrive," "we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy and Data Protection Policy ("Policy") explains how we collect, use, disclose, and safeguard your information when you use our platform, whether through our mobile application, USSD service, website, or other services (collectively, the "Services").
By accessing or using our Services, you consent to the collection, use, and disclosure of information in accordance with this Policy. We encourage you to read this Policy carefully to understand our practices regarding your information.
2. Information We Collect
2.1 Personal Information
We may collect the following categories of personal information:
- Identification Information: Name, phone number, national ID number, email address and other as may be required
- Contact Information: Physical address, email address, phone number
- Financial Information: Payment details, transaction history, billing information
- Farm Information: Farm size, location, crop types, mechanization needs
- Account Information: Login credentials, account preferences
- Location Data: GPS location, farm boundaries, service delivery locations
- Device Information: Device type, operating system, browser type, IP address, mobile device identifiers
- Usage Information: Interactions with our platform, services requested, feedback provided
2.2 Non-Personal Information
We may also collect non-personal information that does not directly identify you, including:
- Aggregated usage statistics
- Demographic information in anonymized form
- Technical information about your device and connection
3. How We Collect Information
We collect information through:
- Direct interactions when you create an account, book services, or contact us
- Automated technologies when you use our mobile application or website
- USSD service interactions
- Third-party sources, including verification services and business partners
- Location tracking (with your consent) for service delivery purposes
- Cookies and similar tracking technologies
4. How We Use Your Information
We use your information for the following purposes:
4.1 Providing and Improving Our Services
- Processing service requests and transactions
- Matching farmers with appropriate mechanization services
- Delivering communications about services and bookings
- Developing new features and improving existing ones
- Analyzing usage patterns to enhance user experience
4.2 Account Management
- Creating and maintaining your account
- Authenticating your identity
- Processing payments and maintaining transaction records
- Providing customer support
4.3 Communication
- Responding to inquiries and service requests
- Sending service updates and notifications
- Providing important information about your account
- Marketing communications (subject to your consent)
4.4 Security and Compliance
- Verifying identity and preventing fraud
- Securing our platform and user data
- Complying with legal obligations
- Resolving disputes and enforcing our terms
5. Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Consent: When you explicitly agree to the processing of your data
- Contractual Necessity: When processing is necessary to fulfill our contractual obligations
- Legitimate Interests: When we have legitimate business interests that don't override your rights
- Legal Obligation: When we need to comply with applicable laws and regulations
- Protection of Vital Interests: In rare cases, to protect your vital interests or those of others
6. Data Sharing and Disclosure
We may share your information with:
6.1 Service Providers
- Equipment operators and service providers to fulfill your requests
- Payment processors to complete transactions
- Cloud service providers for data storage
- Analytics providers to improve our Services
6.2 Business Partners
- Agricultural extension service providers
- Financial service providers (for financing options)
- Insurance providers (for equipment insurance)
6.3 Legal Requirements
- Law enforcement agencies when required by law
- Regulatory authorities in compliance with legal obligations
- In response to legal process or court orders
- To protect our rights, privacy, safety, or property
6.4 Business Transfers
In connection with a merger, acquisition, or sale of assets
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- Encryption of sensitive data
- Access controls and authentication procedures
- Regular security assessments
- Employee training on data protection
- Secure data storage systems
- Incident response procedures
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you
- Legal obligations that apply to our business
- Statutes of limitations for potential legal claims
- Operational necessity and business needs
9. International Data Transfers
AgriDrive primarily operates in Kenya, but your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.
When we transfer personal information across borders, we ensure appropriate safeguards are in place to protect your information and comply with applicable data protection laws.
10. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Right to Access: Request information about the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal information
- Right to Restriction: Request restriction of processing of your data
- Right to Data Portability: Receive your data in a structured, commonly used format
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent: Withdraw any consent you previously provided
- Right to Lodge a Complaint: File a complaint with a supervisory authority
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
11. Cookies and Tracking Technologies
Our website and mobile application may use cookies and similar tracking technologies to collect information about your browsing activities. These technologies help us improve our Services, provide personalized experiences, and analyze usage patterns.
You can control cookies through your browser settings and other tools. However, blocking certain cookies may impact your experience and limit certain features of our Services.
12. Marketing Communications
We may send you marketing communications about our products and services if you have given your consent or if we have a legitimate interest to do so. You can opt out of receiving marketing communications at any time by:
- Following the unsubscribe instructions in any marketing email
- Updating your communication preferences in your account settings
- Contacting us directly using the information provided below
13. Children's Privacy
Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.
14. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Policy on our platform or through other appropriate communication channels. We encourage you to periodically review this Policy for the latest information on our privacy practices.
15. Region-Specific Provisions
15.1 Kenya
Our data processing activities comply with the Kenya Data Protection Act of 2019. The Office of the Data Protection Commissioner serves as the supervisory authority.
15.2 European Union
For users in the European Union, we comply with the General Data Protection Regulation (GDPR). AgriDrive serves as the data controller for personal information processed through our Services.
15.3 California, United States
California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information is collected, request deletion, and opt-out of the sale of personal information. We do not sell personal information as defined under California law.
15.4 Other African Nations
We comply with applicable data protection regulations in other African countries where we operate, including the Protection of Personal Information Act (POPIA) in South Africa and the Nigeria Data Protection Regulation (NDPR).
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
AgriDrive Limited
Email: privacy@agridriveltd.com
Phone: +234 703 984 2458 +254 20 42 23 752
Address: KENYA: ILRI Campus, Old Naivasha Road, Nairobi Kenya
NIGERIA: 14, Adeyi Avenue, Old Bodija Estate, IBADAN, OYO STATE.
Data Protection Officer
Email: dpo@agridriveltd.com